Borusan Araç Ihale Gears Up!

10 July 2019
Borusan, which has been operating in the used car auction sector in Turkey for 18 years, will continue its activities in the market under its renewed brand name, Borusan Araç İhale. Borusan Araç İhale General Manager Sinan Barutçuoğlu states, "We are shifting gears in the sector under our renewed brand.”

Borusan, the leader of the used car industry in Turkey since 2001, is shifting gears with its renewed brand, Borusan Araç İhale after ending its business partnership with its US partner Manheim.

Borusan Araç İhale General Manager Sinan Barutçuoğlu made the following statement about the new period:

“As an 100 percent Borusan company, we continue on our way with a new and dynamic brand in the used car industry, where we have been triggering a serious transformation for 18 years. We have made significant investments in innovation and digitalization so far and we continue to do so. Now we are shifting gears to reap the fruits of our investments. Our focus in both digital and physical areas will always be customer satisfaction, adding value to our customers' business and making their lives easier. We will continue to offer the highest quality products and services with a smile and a focus on fully meeting customer needs.”

Turkey’s first multi-branded marketing company Borusan Araç ihale has made significant contribution to the institutionalization of the sector in addition to being the first marketing company to offer online services for buying and selling used cars. With its expert staff and strong trading network, the company has become one of the leaders in the used car sector with its investments in innovation and digitalization that aim for more customer friendly business processes. Borusan Vehicle Auction has 7,800 buyers and 1,600 corporate suppliers from all provinces of Turkey. Borusan Vehicle Auction has sold nearly 200,000 vehicles since its establishment, which means managing the operation of 500,000 individual vehicles.

In 2015, the company launched the pricing module “Borusan 7/24 Price”, which provides automatic pricing for used vehicles. In 2018, the online auction platform assumed the name “Borusan 7/24 Auction.”
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